The Always Connected Customer
Today the always connected customer, on the move, often seeks digital information while interacting with physical products. At the same time, manufacturers, marketers & brands are increasingly creating digital content for & about their products. However, when interacting with products, the customer transitions from physical to digital using mechanisms over which the marketers have no control. More often than not this experience is sub optimal for the customer & for the marketers it's a lost opportunity to seamlessly transition the customer to digital properties of their choice.
What if the customer could ask the product itself for it's introduction? What if the marketer or the
brand can guide & enrich the physical to digital transition?
LINQS enables that.
The Unconnected Products
The everyday products that we see, touch & interact with have digital identities & services in the
there isn't a direct & easy way connecting a product & it's digital alter-ego. Today we use
mediators like search
engines, mobile apps, image recognition & augmented reality to surface the
product's digital identity. But these methods are designed for the discovery in the digital
world rather than the physical world. On other hand, embedding internet connectivity & other sensors
directly into the products is an overkill for majority of products.
Can it be simpler? How about just tapping the product with your internet connected smartphone, to reveal it's digital identity? That's the equivalent of clicking a hyperlink on the web!
LINQS enables that. It hyperlinks the real world products.
The Digital Identity Management
While products have one physical identity, their digital identities can be many. The digital identity is also dynamic i.e. changes many times in a product's lifecycle. Brands can easily modify the identities of things that are purely digital. But changing anything about a product that's out in physical world is cumbersome. What if that could be done easily, remotely, securely & in the cloud, whenever & as many times you want to?
LINQS enables that. It hyperlinks the real world products, dynamically.
The Interaction Measurement
Customer/user engagement is measurable in the digital world. There are analytics tools that provide insights into what, when, where, how customers are interacting with digital products, helping organizations to improve the digital products. But this kind of visibility isn't available for real world products unless you physically measure that. What if you could get similar kind of analytics for physical products?
LINQS enables that. It makes customer interactions with physical products measurable.
LINQS is a Platform to build digital services that augment physical products.
LINQS Platform provides each physical product an unique identity in the web. The platform maps this unique id to a mobile web service. A customer's smartphone communicates the unique id & the usage context to the platform, for which the platform serves the mobile web service personalized for the user's context. The platform is extensible to allow hooking new mobile web services.
Tags & Tools
LINQS Tags link products to their unique identity in LINQS platform. LINQS Tools help in creation, management & analytics of product identities.
LINQS Tags use NFC & QR Code technologies to hyperlink objects. The tags can be embedded or affixed to physical products without needing any pre-configuration. LINQS Hub, a SaaS tool, enables bulk generation of tags, management of tag properties & insightful analytics on how customers are interacting with LINQS enabled products.Know more →
LINQS makes smart Products augmented with LINQS created digital Services.
LINQS creates a range of beautifully crafted mobile web apps/services. These apps are a manifestation of the extensibility of LINQS Platform. These apps are accessed or invoked using LINQS created physical product. The products are a manifestation of form factors LINQS tags could take. Together they make smart products that reveal their digital alter-ego with just a tap of a smartphone.
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